Half wildfire,
half wildflower.

I am an artist. Not as a job title I aspire to, or a personality trait I've decided sounds nice — it's the closest thing I have to a biological fact. I have never gone a single stretch of life without making something. Multiple projects, always. Probably too many. Absolutely zero regrets.

Art is the centre of gravity here. Everything else — the streaming, the fashion, the ink slowly covering my skin — orbits that. My body is a canvas I'm filling deliberately, each piece a marker on a spiritual and personal journey I'm choosing to take in public. My clothes are an extension of the same impulse. Streaming is the one place I show up just to have fun and refuse to justify it further than that.

The brand is called Lyra's Winter. You can think of it as a place — here in Lyra's Winter, art blooms — or just as me, Lyra, doing what I do. Either works. The name has always felt like both.

Transparency isn't a brand strategy. It's accountability. If I put my values in writing and then quietly abandon them the moment something profitable comes along, I'd like to be findable. This document exists so that you — whether you're a potential collaborator, a commissioner, someone considering streaming with me, or just someone who stumbled in — know exactly who you're dealing with before we go any further.

I'm still building this. I'm not going to pretend otherwise, because pretending otherwise would be the first crack in everything I'm trying to hold together. The story is unfolding in real time. You're welcome to watch.

• 01 I won't step on anyone to get somewhere. Collaboration over competition, always. The creative world is not a pie with a fixed number of slices and I refuse to act like it is.
• 02 I won't exploit people. Not my audience, not collaborators, not anyone who works with me as this grows. It might seem obvious. It apparently isn't, once money gets involved. Consider this a pre-commitment.
• 03 I won't trade my values for gain. Monetary, social, or otherwise. If a deal, a partnership, or an opportunity requires me to become someone I don't recognise, the answer is no. This one is non-negotiable and I say that knowing full well it will cost me something eventually.
• 04 I won't stop being authentically myself. Which, to be clear, includes swearing. And the pink aesthetic. And the dry humour. And the very specific opinions about things that probably don't matter. You get the whole thing or nothing.

Something that leaves things better than it found them. Not through lectures or manifestos about changing the world — I find that exhausting to read and I imagine you do too. More through the quiet accumulation of choices made with integrity. Decent pay for decent work. Credit where it's due. Space made for other people to create without having to fight for it.

I don't have all the answers. I have good instincts, a stubborn commitment to figuring things out, and a very large backlog of projects. That's probably enough to start with.